The Sugar Pill That Keeps Winning
American placebos have grown so potent they are quietly bankrupting drug development.
By
J. Miro
— 16 May 2026
All essays filed in this edition, newest first.
American placebos have grown so potent they are quietly bankrupting drug development.
Why two thousand years of medicine got yawning wrong, and what it actually reveals about the brain.
Déjà vu was once dismissed as mysticism. Neuroscience now suggests it's the brain auditing itself.